Game-changing strategies how to create new market space in established industries by breaking the rules /

Markides, Constantinos.

Game-changing strategies how to create new market space in established industries by breaking the rules / [electronic resource] : Constantinos C. Markides. - 1st ed. - San Francisco, CA : Jossey-Bass, c2008. - xxv, 222 p. : ill.

Includes bibliographical references (p. 205-210) and index.

The innovation is in the business model -- Discovering new business models -- Creativity is not enough : from discovering to implementing new business models -- Using dual business models to compete : is a separate unit necessary? -- Separation is not enough : how to achieve ambidexterity -- Responding to business-model innovation -- When would established firms discover new business models? -- Rethinking innovation in the big firm.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.





GBA827330 bnb

Uk


Creative ability in business.
Organizational change.
Corporations--Growth.


Electronic books.

HD53 / .M364 2008

658.4/012

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