Details for: Branding TV principles and practices / › Ravensbourne University Library catalog

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Branding TV [electronic resource] : principles and practices / by Walter McDowell and Alan Batten.

| National Association of Broadcasters | ProQuest (Firm)Publisher: Amsterdam ; Boston : Elsevier/Focal Press, c2005Edition: [2nd ed.]Description: x, 158 p. : ill001: 44296ISBN: 9780080460437Subject(s): Television broadcasting | Brand name productsGenre/Form: Electronic books.DDC classification: 384.551 LOC classification: HE8700.8 | .M25 2005Online resources: Click to View

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
eBooks	MAIN LIBRARY Electronic Books	ONLINE	384.551 22 (Browse shelf(Opens below))	1	Available		44296-1001

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Enhanced descriptions from Syndetics:

In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying successful branding and offers many practical strategies to measure, build and manage television brand equity. For instructional purposes, the book pays particular attention to the local commercial TV station and its news franchise. Written by broadcast professionals with years of experience, this book shows how the notions of branding are no more prevalent than in the battle for dominance in local news. The practical suggestions in the book will help the savvy manager understand and take advantage of branding in their efforts to move their property to the forefront in the marketplace.

Previous ed.: Washington, D.C.: National Association of Broadcasters. 1999.

Includes bibliographical references (p. 143) and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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