MARC details
000 -LEADER |
fixed length control field |
01591nam a2200433Ia 4500 |
001 - CONTROL NUMBER |
control field |
44296 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20210222154504.0 |
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
fixed length control field |
m o d | |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
cr cn||||||||| |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
050415s2005 ne a fsb 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
Canceled/invalid ISBN |
0240807537 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
Canceled/invalid ISBN |
9780240807539 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780080460437 |
Qualifying information |
(electronic bk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
Canceled/invalid ISBN |
0080460437 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(MiAaPQ)EBC270254 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(Au-PeEL)EBL270254 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(CaPaEBR)ebr10138411 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(CaONFJC)MIL63081 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)476002726 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
MiAaPQ |
Transcribing agency |
MiAaPQ |
Modifying agency |
MiAaPQ |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HE8700.8 |
Item number |
.M25 2005 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
384.551 |
Edition number |
22 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
McDowell, Walter. |
9 (RLIN) |
7427 |
245 10 - TITLE STATEMENT |
Title |
Branding TV |
Medium |
[electronic resource] : |
Remainder of title |
principles and practices / |
Statement of responsibility, etc. |
by Walter McDowell and Alan Batten. |
250 ## - EDITION STATEMENT |
Edition statement |
[2nd ed.]. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Amsterdam ; |
-- |
Boston : |
Name of publisher, distributor, etc. |
Elsevier/Focal Press, |
Date of publication, distribution, etc. |
c2005. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
x, 158 p. : |
Other physical details |
ill. |
500 ## - GENERAL NOTE |
General note |
Previous ed.: Washington, D.C.: National Association of Broadcasters. 1999. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references (p. 143) and index. |
533 ## - REPRODUCTION NOTE |
Type of reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Television broadcasting. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Brand name products. |
655 #4 - INDEX TERM--GENRE/FORM |
Genre/form data or focus term |
Electronic books. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Batten, Alan. |
9 (RLIN) |
721 |
710 2# - ADDED ENTRY--CORPORATE NAME |
Corporate name or jurisdiction name as entry element |
National Association of Broadcasters. |
710 2# - ADDED ENTRY--CORPORATE NAME |
Corporate name or jurisdiction name as entry element |
ProQuest (Firm) |
856 40 - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
<a href="https://ebookcentral.proquest.com/lib/rave/detail.action?docID=270254">https://ebookcentral.proquest.com/lib/rave/detail.action?docID=270254</a> |
Public note |
Click to View |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Suppress in OPAC |
0 |