Marketing management [electronic resource] / Brian Sheehan.
Series: Basics marketing: 03.; AVA academia: Publisher: Lausanne : AVA Publishing SA, 2018Edition: First edDescription: 1 online resource (176 p.) : ill., charts001: 44167ISBN: 9781350057913 (online)Subject(s): Marketing -- Management | LeadershipLOC classification: HF5415.13 | .S54 2018Online resources: Click here to access online Also issued in print.Summary: "Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another. This book helps bridge that divide to help students master the business of marketing."--Bloomsbury Publishing.| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| eBooks | MAIN LIBRARY Electronic Books | ONLINE | XX(44167.1) (Browse shelf(Opens below)) | 1 | Available | 44167-1001 |
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| XX(44163.1) Architectural design | XX(44165.1) Creative vision digital & traditional methods for inspiring innovative photography / | XX(44166.1) Drip-dry shirts the evolution of the graphic designer / | XX(44167.1) Marketing management | XX(44168.1) Exposure | XX(44169.1) Scriptwriting | XX(44170.1) Sequential images |
Includes bibliographical references (p. 162-163).
"Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another. This book helps bridge that divide to help students master the business of marketing."--Bloomsbury Publishing.
Also issued in print.
Electronic reproduction. London : Bloomsbury Publishing, 2014. Available via World Wide Web. Access limited by licensing agreement. s2014 dcunns
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