MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01610nam a22003491a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
44167 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210222115023.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr un ---uuuua |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180920s2018 sz ad ob 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781350057913 (online) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9782940411511 (paperback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UtOrBLW |
| Language of cataloging |
eng |
| Transcribing agency |
UtOrBLW |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
.S54 2018 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sheehan, Brian |
| Titles and words associated with a name |
(Associate Professor) |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing management |
| Medium |
[electronic resource] / |
| Statement of responsibility, etc. |
Brian Sheehan. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Lausanne : |
| Name of publisher, distributor, etc. |
AVA Publishing SA, |
| Date of publication, distribution, etc. |
2018. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (176 p.) : |
| Other physical details |
ill., charts |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Basics marketing ; |
| Volume/sequential designation |
03 |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
AVA academia |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 162-163). |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another. This book helps bridge that divide to help students master the business of marketing."--Bloomsbury Publishing. |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE |
|---|
| Additional physical form available note |
Also issued in print. |
| 533 ## - REPRODUCTION NOTE |
|---|
| Type of reproduction |
Electronic reproduction. |
| Place of reproduction |
London : |
| Agency responsible for reproduction |
Bloomsbury Publishing, |
| Date of reproduction |
2014. |
| Note about reproduction |
Available via World Wide Web. |
| -- |
Access limited by licensing agreement. |
| Fixed-length data elements of reproduction |
s2014 dcunns |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Leadership. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Basics marketing ; |
| Volume/sequential designation |
03. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
AVA academia. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://dx.doi.org/10.5040/9781350057913?locatt=label:secondary_appliedVisualArts">http://dx.doi.org/10.5040/9781350057913?locatt=label:secondary_appliedVisualArts</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |