Details for: The fundamentals of design management › Ravensbourne University Library catalog

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The fundamentals of design management [electronic resource] / Kathryn Best.

Series: AVA fundamentals: Publisher: Lausanne : AVA Publishing SA, 2018Edition: First edDescription: 1 online resource (208 p.) : ill001: 44161ISBN: 9781350089044 (online)Subject(s): Design | MarketingLOC classification: NC715 | .B47 2018Online resources: Click here to access online Also issued in print.

Contents:

Design in context -- Design overview -- Management overview -- Accounting and finance -- Marketing and brand communication -- Design and innovation.

Summary: "The book explicitly places the principles and processes of design within the context of a business or enterprise, explaining how design management can relate to the cultural, environmental, political and social impact of an enterprise. It emphasises the inter-disciplinary nature of design management, and as such is of relevance to students of a number of disciplines: from art and design to business, marketing or media. The Fundamentals of Design Management is supported throughout by a range of interviews and case studies, taken from design practitioners and industry experts."--Bloomsbury Publishing.

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
eBooks	MAIN LIBRARY Electronic Books	ONLINE	XX(44161.1) (Browse shelf(Opens below))	1	Available		44161-1001

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Previous	XX(44158.1) Ecological design	XX(44159.1) Producing	XX(44160.1) Fundamentals of creative photography	XX(44161.1) The fundamentals of design management	XX(44162.1) Texture + materials	XX(44163.1) Architectural design	XX(44165.1) Creative vision digital & traditional methods for inspiring innovative photography /	Next

Includes bibliographical references (p. 196-197).

1. Design in context -- 2. Design overview -- 3. Management overview -- 4. Accounting and finance -- 5. Marketing and brand communication -- 6. Design and innovation.

"The book explicitly places the principles and processes of design within the context of a business or enterprise, explaining how design management can relate to the cultural, environmental, political and social impact of an enterprise. It emphasises the inter-disciplinary nature of design management, and as such is of relevance to students of a number of disciplines: from art and design to business, marketing or media. The Fundamentals of Design Management is supported throughout by a range of interviews and case studies, taken from design practitioners and industry experts."--Bloomsbury Publishing.

Also issued in print.

Electronic reproduction. London : Bloomsbury Publishing, 2014. Available via World Wide Web. Access limited by licensing agreement. s2014 dcunns

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