The fundamentals of design management
Best, Kathryn.
The fundamentals of design management [electronic resource] / Kathryn Best. - First ed. - Lausanne : AVA Publishing SA, 2018. - 1 online resource (208 p.) : ill. - Fundamentals . - AVA fundamentals. .
Includes bibliographical references (p. 196-197).
Design in context -- Design overview -- Management overview -- Accounting and finance -- Marketing and brand communication -- Design and innovation. 1. 2. 3. 4. 5. 6.
"The book explicitly places the principles and processes of design within the context of a business or enterprise, explaining how design management can relate to the cultural, environmental, political and social impact of an enterprise. It emphasises the inter-disciplinary nature of design management, and as such is of relevance to students of a number of disciplines: from art and design to business, marketing or media. The Fundamentals of Design Management is supported throughout by a range of interviews and case studies, taken from design practitioners and industry experts."--Bloomsbury Publishing.
Electronic reproduction.
London :
Bloomsbury Publishing,
2014.
Available via World Wide Web.
Access limited by licensing agreement.
9781350089044 (online)
Design.
Marketing.
NC715 / .B47 2018
The fundamentals of design management [electronic resource] / Kathryn Best. - First ed. - Lausanne : AVA Publishing SA, 2018. - 1 online resource (208 p.) : ill. - Fundamentals . - AVA fundamentals. .
Includes bibliographical references (p. 196-197).
Design in context -- Design overview -- Management overview -- Accounting and finance -- Marketing and brand communication -- Design and innovation. 1. 2. 3. 4. 5. 6.
"The book explicitly places the principles and processes of design within the context of a business or enterprise, explaining how design management can relate to the cultural, environmental, political and social impact of an enterprise. It emphasises the inter-disciplinary nature of design management, and as such is of relevance to students of a number of disciplines: from art and design to business, marketing or media. The Fundamentals of Design Management is supported throughout by a range of interviews and case studies, taken from design practitioners and industry experts."--Bloomsbury Publishing.
Electronic reproduction.
London :
Bloomsbury Publishing,
2014.
Available via World Wide Web.
Access limited by licensing agreement.
9781350089044 (online)
Design.
Marketing.
NC715 / .B47 2018