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The fundamentals of fashion management [electronic resource] / Susan Dillon.

By: Dillon, Susan [author.]Series: FundamentalsPublisher: New York : Bloomsbury Visual Arts, [2017]Edition: Second EditionDescription: 1 online resource001: 44110ISBN: 9781474271233 (online)Subject(s): Clothing trade -- Management | Fashion merchandising | Fashion merchandising -- Study and teaching | Fashion design -- Study and teaching | Advertising -- FashionAdditional physical formats: OriginalDDC classification: 746.9/2068 LOC classification: HD9940.A2 | D55 2017Online resources: Click here to access online Also issued in print.
Contents:
The business of fashion : a global perspective -- Fashion forecasting and trend prediction -- Introduction to the principles of fashion management -- Fashion transition -- Fashion marketing and communication -- The fashion machine -- Fashion entrepreneurship and management.

Revised ed. of the author's The fundamentals of fashion management, 2012.

The business of fashion : a global perspective -- Fashion forecasting and trend prediction -- Introduction to the principles of fashion management -- Fashion transition -- Fashion marketing and communication -- The fashion machine -- Fashion entrepreneurship and management.

Also issued in print.

Electronic reproduction. London : Bloomsbury Publishing, 2014. Available via World Wide Web. Access limited by licensing agreement. s2014 dcunns

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