The fundamentals of fashion management
Dillon, Susan,
The fundamentals of fashion management [electronic resource] / Susan Dillon. - Second Edition. - New York : Bloomsbury Visual Arts, [2017] - 1 online resource - Fundamentals .
Revised ed. of the author's The fundamentals of fashion management, 2012.
The business of fashion : a global perspective -- Fashion forecasting and trend prediction -- Introduction to the principles of fashion management -- Fashion transition -- Fashion marketing and communication -- The fashion machine -- Fashion entrepreneurship and management.
Electronic reproduction.
London :
Bloomsbury Publishing,
2014.
Available via World Wide Web.
Access limited by licensing agreement.
9781474271233 (online)
Clothing trade--Management.
Fashion merchandising.
Fashion merchandising--Study and teaching.
Fashion design--Study and teaching.
Advertising--Fashion.
HD9940.A2 / D55 2017
746.9/2068
The fundamentals of fashion management [electronic resource] / Susan Dillon. - Second Edition. - New York : Bloomsbury Visual Arts, [2017] - 1 online resource - Fundamentals .
Revised ed. of the author's The fundamentals of fashion management, 2012.
The business of fashion : a global perspective -- Fashion forecasting and trend prediction -- Introduction to the principles of fashion management -- Fashion transition -- Fashion marketing and communication -- The fashion machine -- Fashion entrepreneurship and management.
Electronic reproduction.
London :
Bloomsbury Publishing,
2014.
Available via World Wide Web.
Access limited by licensing agreement.
9781474271233 (online)
Clothing trade--Management.
Fashion merchandising.
Fashion merchandising--Study and teaching.
Fashion design--Study and teaching.
Advertising--Fashion.
HD9940.A2 / D55 2017
746.9/2068