Fashion promotion in practice [electronic resource] / Jon Cope and Dennis Maloney.
Publisher: London ; New York : Fairchild Books, an imprint of Bloomsbury Publishing, PLC, [2016]Description: 1 online resource (216 p.)001: 44074ISBN: 9781474222280 (online)Subject(s): Advertising -- Fashion | Sales promotion | Fashion merchandisingAdditional physical formats: OriginalDDC classification: 659.19/74692 LOC classification: HF6161.C44 | C67 2016Online resources: Click here to access online Also issued in print.| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| eBooks | MAIN LIBRARY Electronic Books | ONLINE | 659.1974692 23 (Browse shelf(Opens below)) | 1 | Available | 44074-1001 |
Includes bibliographical references (p. 204-208) and index.
Campaign planning : making it happen -- Advertising and public relations : from verbal to viral -- The celebrity role : from royalty to the rap game -- Collaborations : "X" marks the spot -- The fashion show : from couturier to catwalk -- Fashion film : from Hollywood to Hoxton -- Events : from private parties to public performance -- Visual merchandising : from store to screen -- The fashion magazine : from print to pixel.
Also issued in print.
Electronic reproduction. London : Bloomsbury Publishing, 2014. Available via World Wide Web. Access limited by licensing agreement. s2014 dcunns
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