MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01727nam a22003371a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
44074 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210222114955.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr un ---uuuua |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180920s2016 enk ob 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781474222280 (online) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781472568922 (paperback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UtOrBLW |
| Language of cataloging |
eng |
| Transcribing agency |
UtOrBLW |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF6161.C44 |
| Item number |
C67 2016 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.19/74692 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cope, Jon. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Fashion promotion in practice |
| Medium |
[electronic resource] / |
| Statement of responsibility, etc. |
Jon Cope and Dennis Maloney. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London ; |
| -- |
New York : |
| Name of publisher, distributor, etc. |
Fairchild Books, an imprint of Bloomsbury Publishing, PLC, |
| Date of publication, distribution, etc. |
[2016] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (216 p.) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 204-208) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Campaign planning : making it happen -- Advertising and public relations : from verbal to viral -- The celebrity role : from royalty to the rap game -- Collaborations : "X" marks the spot -- The fashion show : from couturier to catwalk -- Fashion film : from Hollywood to Hoxton -- Events : from private parties to public performance -- Visual merchandising : from store to screen -- The fashion magazine : from print to pixel. |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE |
|---|
| Additional physical form available note |
Also issued in print. |
| 533 ## - REPRODUCTION NOTE |
|---|
| Type of reproduction |
Electronic reproduction. |
| Place of reproduction |
London : |
| Agency responsible for reproduction |
Bloomsbury Publishing, |
| Date of reproduction |
2014. |
| Note about reproduction |
Available via World Wide Web. |
| -- |
Access limited by licensing agreement. |
| Fixed-length data elements of reproduction |
s2014 dcunns |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Fashion. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales promotion. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Fashion merchandising. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Maloney, Dennis |
| Titles and other words associated with a name |
(Fashion writer) |
| 776 0# - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Main entry heading |
Original |
| Record control number |
(DLC) 2015010936 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://dx.doi.org/10.5040/9781474222280?locatt=label:secondary_appliedVisualArts">http://dx.doi.org/10.5040/9781474222280?locatt=label:secondary_appliedVisualArts</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |