Brand-driven innovation [electronic resource] : strategies for development and design / Erik Roscam Abbing.
Series: Required reading range : module readerPublisher: Lausanne, Switzerland : AVA Pub. SA, 2010Description: 1 online resource (208 p.) : col. ill001: 44050ISBN: 9781350096509 (online)Subject(s): Branding (Marketing) | Advertising | Technological innovationsLOC classification: HF5415.1255 | .R67 2010Online resources: Click here to access online Also issued in print.| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| eBooks | MAIN LIBRARY Electronic Books | ONLINE | XX(44050.1) (Browse shelf(Opens below)) | 1 | Available | 44050-1001 |
Includes bibliographical references and index.
pt. 1. The merging worlds of branding, innovation and design -- pt. 2. Brand-driven innovation in practice.
Also issued in print.
Electronic reproduction. London : Bloomsbury Publishing, 2014. Available via World Wide Web. Access limited by licensing agreement. s2014 dcunns
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