Brand-driven innovation strategies for development and design /
Roscam Abbing, Erik.
Brand-driven innovation strategies for development and design / [electronic resource] : Erik Roscam Abbing. - Lausanne, Switzerland : AVA Pub. SA, 2010. - 1 online resource (208 p.) : col. ill. - Required reading range : module reader .
Includes bibliographical references and index.
pt. 1. The merging worlds of branding, innovation and design -- pt. 2. Brand-driven innovation in practice.
Electronic reproduction.
London :
Bloomsbury Publishing,
2014.
Available via World Wide Web.
Access limited by licensing agreement.
9781350096509 (online)
Branding (Marketing)
Advertising.
Technological innovations.
HF5415.1255 / .R67 2010
Brand-driven innovation strategies for development and design / [electronic resource] : Erik Roscam Abbing. - Lausanne, Switzerland : AVA Pub. SA, 2010. - 1 online resource (208 p.) : col. ill. - Required reading range : module reader .
Includes bibliographical references and index.
pt. 1. The merging worlds of branding, innovation and design -- pt. 2. Brand-driven innovation in practice.
Electronic reproduction.
London :
Bloomsbury Publishing,
2014.
Available via World Wide Web.
Access limited by licensing agreement.
9781350096509 (online)
Branding (Marketing)
Advertising.
Technological innovations.
HF5415.1255 / .R67 2010