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Idea generation [electronic resource] / Neil Leonard, Gavin Ambrose.

By: Leonard, NeilContributor(s): Ambrose, GavinSeries: Basics graphic design: 03.Publisher: Lausanne : AVA Academia, c2013Description: 1 online resource (192 p.) : ill. (chiefly col.)001: 44041ISBN: 9781350088689 (online)Subject(s): Graphic design (Typography) | Graphic artsAdditional physical formats: OriginalDDC classification: 741.6 LOC classification: Z246 | .L55 2013Online resources: Click here to access online Also issued in print.
Contents:
1. Basic principles -- Getting started -- Kick-starting the process -- Working in a group -- Studio interview: hat-trick design -- Activity: mind mapping -- 2. Creative thinking -- Strategies and methods -- Exploring idea generation -- Studio interview: Sam Winston -- Activity: visual equations -- 3. Audience and context -- Audience-specific techniques -- Client and competition -- Construction and materials -- Studio interview: Catherine Griffiths -- Activity: random input: words, context and colour -- 4. Practical idea generation -- Working in the studio -- Working in the environment -- Studio interview: James Kape -- Activity: wayfinding -- 5. Developing and informing ideas -- Informing your ideas -- Synthesis and development -- Studio interview: re-shape invent -- Activity: making links -- 6. Application -- Presenting and communicating ideas -- Applying idea generation -- Studio interview: salad creative -- Activity: presenting and categorizing ideas.
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
eBooks MAIN LIBRARY Electronic Books ONLINE 741.6 23 (Browse shelf(Opens below)) 1 Available 44041-1001

1. Basic principles -- Getting started -- Kick-starting the process -- Working in a group -- Studio interview: hat-trick design -- Activity: mind mapping -- 2. Creative thinking -- Strategies and methods -- Exploring idea generation -- Studio interview: Sam Winston -- Activity: visual equations -- 3. Audience and context -- Audience-specific techniques -- Client and competition -- Construction and materials -- Studio interview: Catherine Griffiths -- Activity: random input: words, context and colour -- 4. Practical idea generation -- Working in the studio -- Working in the environment -- Studio interview: James Kape -- Activity: wayfinding -- 5. Developing and informing ideas -- Informing your ideas -- Synthesis and development -- Studio interview: re-shape invent -- Activity: making links -- 6. Application -- Presenting and communicating ideas -- Applying idea generation -- Studio interview: salad creative -- Activity: presenting and categorizing ideas.

Also issued in print.

Electronic reproduction. London : Bloomsbury Publishing, 2014. Available via World Wide Web. Access limited by licensing agreement. s2014 dcunns

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