MARC details
| 000 -LEADER |
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| fixed length control field |
02178nam a22003371a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
44041 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210222154432.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr un ---uuuua |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180920s2013 sz a o 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781350088689 (online) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9782940411818 (paperback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UtOrBLW |
| Language of cataloging |
eng |
| Transcribing agency |
UtOrBLW |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
Z246 |
| Item number |
.L55 2013 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
741.6 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Leonard, Neil. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Idea generation |
| Medium |
[electronic resource] / |
| Statement of responsibility, etc. |
Neil Leonard, Gavin Ambrose. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Lausanne : |
| Name of publisher, distributor, etc. |
AVA Academia, |
| Date of publication, distribution, etc. |
c2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (192 p.) : |
| Other physical details |
ill. (chiefly col.) |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Basics graphic design ; |
| Volume/sequential designation |
03 |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. Basic principles -- Getting started -- Kick-starting the process -- Working in a group -- Studio interview: hat-trick design -- Activity: mind mapping -- 2. Creative thinking -- Strategies and methods -- Exploring idea generation -- Studio interview: Sam Winston -- Activity: visual equations -- 3. Audience and context -- Audience-specific techniques -- Client and competition -- Construction and materials -- Studio interview: Catherine Griffiths -- Activity: random input: words, context and colour -- 4. Practical idea generation -- Working in the studio -- Working in the environment -- Studio interview: James Kape -- Activity: wayfinding -- 5. Developing and informing ideas -- Informing your ideas -- Synthesis and development -- Studio interview: re-shape invent -- Activity: making links -- 6. Application -- Presenting and communicating ideas -- Applying idea generation -- Studio interview: salad creative -- Activity: presenting and categorizing ideas. |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE |
|---|
| Additional physical form available note |
Also issued in print. |
| 533 ## - REPRODUCTION NOTE |
|---|
| Type of reproduction |
Electronic reproduction. |
| Place of reproduction |
London : |
| Agency responsible for reproduction |
Bloomsbury Publishing, |
| Date of reproduction |
2014. |
| Note about reproduction |
Available via World Wide Web. |
| -- |
Access limited by licensing agreement. |
| Fixed-length data elements of reproduction |
s2014 dcunns |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Graphic design (Typography) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Graphic arts. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ambrose, Gavin. |
| 9 (RLIN) |
221 |
| 776 0# - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Main entry heading |
Original |
| Record control number |
(DLC) 2012540470 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Basics graphic design ; |
| Volume/sequential designation |
03. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://dx.doi.org/10.5040/9781350088689?locatt=label:secondary_appliedVisualArts">http://dx.doi.org/10.5040/9781350088689?locatt=label:secondary_appliedVisualArts</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |