Details for: Cut and fold techniques for promotional materials / › Ravensbourne University Library catalog

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Cut and fold techniques for promotional materials / Paul Jackson.

By: Jackson, Paul, 1956- [author.]

Publisher: London : Laurence King Publishing, 2018Edition: Revised editionDescription: 144 pages : illustrations (black and white, and colour) ; 22 cmContent type: text | still image Media type: unmediated Carrier type: volume001: 43755ISBN: 9781786272966 (pbk.) :Subject(s): Paper folding (Graphic design) | Art and DesignDDC classification: 736.98 JAC LOC classification: TT870Summary: A unique collection of over 40 attention-grabbing cut-and-fold designs that when printed and illustrated form memorable give-aways to promote and advertise services and products. The book provides a one-stop source for novelty promotional materials, many appearing in print for the first time. Some designs are interactive toys that turn inside out or reveal hidden faces when played with, others are more practical, offering ingenious ways to fold-up letters, brochures, and posters, or to create novelty envelopes and leaflets.

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	MAIN LIBRARY Book	PRINT	736.98 JAC (Browse shelf(Opens below))	1	Available		111834

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Previous	736.93 CHA Madame Tussaud's chamber of horrors 200 years of crime	736.98 FIN Paper engineering for designers : pop-up skills and techniques /	736.98 JAC Cut and fold techniques for pop-up designs /	736.98 JAC Cut and fold techniques for promotional materials /	736.98 PRI Print matters : the cutting edge of print /	736.98 TRE The art of folding : creative forms in design and architecture /	736.98 TRE The art of cutting : tradition and new techniques for paper, cardboard, wood and other materials /	Next

Enhanced descriptions from Syndetics:

Cut and Fold Techniques for Promotional Materials is a unique collection of more than 40 attention-grabbing cut-and-fold designs that promote and advertise services and products. This revised edition includes four new projects: Credit Card Wallet, Reversing Cubes, Photo Frame, and Baseball Cap. Following the elegant, easy-to-follow style of Paul Jackson's other titles for Laurence King, this book is an essential resource for marketing professionals and design students, and an inspirational guide to anyone looking to enhance the presentation of their product or service.

Previous edition: 2013.

A unique collection of over 40 attention-grabbing cut-and-fold designs that when printed and illustrated form memorable give-aways to promote and advertise services and products. The book provides a one-stop source for novelty promotional materials, many appearing in print for the first time. Some designs are interactive toys that turn inside out or reveal hidden faces when played with, others are more practical, offering ingenious ways to fold-up letters, brochures, and posters, or to create novelty envelopes and leaflets.

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