Cut and fold techniques for promotional materials / Paul Jackson.
By: Jackson, Paul [author.]
Publisher: London : Laurence King Publishing, 2018Edition: Revised editionDescription: 144 pages : illustrations (black and white, and colour) ; 22 cmContent type: text | still image Media type: unmediated Carrier type: volume001: 43755ISBN: 9781786272966 (pbk.) :Subject(s): Paper folding (Graphic design) | Art and DesignDDC classification: 736.98 JAC LOC classification: TT870Summary: A unique collection of over 40 attention-grabbing cut-and-fold designs that when printed and illustrated form memorable give-aways to promote and advertise services and products. The book provides a one-stop source for novelty promotional materials, many appearing in print for the first time. Some designs are interactive toys that turn inside out or reveal hidden faces when played with, others are more practical, offering ingenious ways to fold-up letters, brochures, and posters, or to create novelty envelopes and leaflets.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 736.98 JAC (Browse shelf(Opens below)) | 1 | Available | 111834 |
Enhanced descriptions from Syndetics:
Cut and Fold Techniques for Promotional Materials is a unique collection of more than 40 attention-grabbing cut-and-fold designs that promote and advertise services and products. This revised edition includes four new projects: Credit Card Wallet, Reversing Cubes, Photo Frame, and Baseball Cap. Following the elegant, easy-to-follow style of Paul Jackson's other titles for Laurence King, this book is an essential resource for marketing professionals and design students, and an inspirational guide to anyone looking to enhance the presentation of their product or service.
Previous edition: 2013.
A unique collection of over 40 attention-grabbing cut-and-fold designs that when printed and illustrated form memorable give-aways to promote and advertise services and products. The book provides a one-stop source for novelty promotional materials, many appearing in print for the first time. Some designs are interactive toys that turn inside out or reveal hidden faces when played with, others are more practical, offering ingenious ways to fold-up letters, brochures, and posters, or to create novelty envelopes and leaflets.
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