The copywriter's handbook : a step-by-step guide to writing copy that sells / Robert W. Bly.
Publisher: New York : London : Owl ; Turnaround [distributor], 2006Description: 416 p. ; 21 cm001: 43421ISBN: 9780805078046 (pbk.) :Subject(s): Advertising copy | Business writing | LiteratureDDC classification: 808.066 BLY LOC classification: HF5825 | .B55 2006Summary: This is a guide for anyone who writes or approves copy, as it reveals dozens of copywriting techniques. This edition has been revised to include information for mastering copywriting in the Internet era, including advice on Web and e-mail based copywriting, and multimedia presentations.Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Book | MAIN LIBRARY Book | 808.066 BLY (Browse shelf(Opens below)) | 1 | Available | 113027 |
Enhanced descriptions from Syndetics:
Updated third edition of the classic guide to copywriting. Reveals dozens of copywriting techniques for writing ads, commercials and direct mail that are clear, persuasive and attention-grabbing. Including information on the eight magic headlines, tips for making copy more readable, opening a sales letter, building freelance copywriting practices and ensuring email marketing shots are read.
Includes bibliographical references and index.
This is a guide for anyone who writes or approves copy, as it reveals dozens of copywriting techniques. This edition has been revised to include information for mastering copywriting in the Internet era, including advice on Web and e-mail based copywriting, and multimedia presentations.
Table of contents provided by Syndetics
- Preface to the Third Edition (p. xiii)
- Preface to the First Edition (p. xv)
- Acknowledgments (p. xix)
- 1 An Introduction to Copywriting (p. 1)
- 2 Writing to Get Attention: The Headline (p. 12)
- 3 Writing to Communicate (p. 37)
- 4 Writing to Sell (p. 63)
- 5 Getting Ready to Write (p. 98)
- 6 Writing Print Advertisements (p. 121)
- 7 Writing Direct Mail (p. 149)
- 8 Writing Brochures, Catalogs, and Other Sales Materials (p. 173)
- 9 Writing Public Relations Materials (p. 203)
- 10 Writing Commercials and Multimedia Presentations (p. 229)
- 11 Writing for the Web (p. 260)
- 12 Writing E-Mail Marketing (p. 286)
- 13 How to Get a Job as a Copywriter (p. 313)
- 14 How to Hire and Work with Copywriters (p. 341)
- 15 Graphic Design for Copywriters (p. 363)
- Appendices
- Appendix A Glossary of Advertising Terms (p. 377)
- Appendix B Periodicals (p. 385)
- Appendix C Web Sites (p. 389)
- Appendix D Books (p. 390)
- Appendix E Organizations (p. 392)
- Sources (p. 393)
- Index (p. 399)
Excerpt provided by Syndetics
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