MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01074nam a22002538a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
43421 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210222114707.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
051101s2006 nyu f b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780805078046 (pbk.) : |
| Terms of availability |
10.99 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Transcribing agency |
StDuBDS |
| Modifying agency |
StDuBDSZ |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5825 |
| Item number |
.B55 2006 |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
LIT |
| Source |
eflch |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
808.066 BLY |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bly, Robert W. |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The copywriter's handbook : |
| Remainder of title |
a step-by-step guide to writing copy that sells / |
| Statement of responsibility, etc. |
Robert W. Bly. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Owl ; |
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Turnaround [distributor], |
| Date of publication, distribution, etc. |
2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
416 p. ; |
| Dimensions |
21 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
This is a guide for anyone who writes or approves copy, as it reveals dozens of copywriting techniques. This edition has been revised to include information for mastering copywriting in the Internet era, including advice on Web and e-mail based copywriting, and multimedia presentations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising copy. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business writing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Literature. |
| Source of heading or term |
eflch |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |