The business plan workbook : a step-by-step guide to creating and developing a successful business / Colin Barrow, Paul Barrow and Robert Brown.
By: Barrow, Colin [author.]
Publisher: London : KoganPage, 2018Edition: Ninth editionDescription: xxiv, 350 pages ; 24 cmContent type: text Media type: unmediated Carrier type: volume001: 43384ISBN: 9780749481797 (pbk.) :Subject(s): Business planning | Business and ManagementDDC classification: 658.4012 BAR LOC classification: HD30.28 | .B3685 2018Summary: One of the most important steps in launching or expanding a venture is the creation of a business plan. The absence of a written business plan can lead to failure for new businesses, and inhibit growth and development. Based on methodology developed at Cranfield School of Management, 'The Business Plan Workbook' takes a practical approach to the topic of business planning. Perfect for those growing businesses, as well as a range of academic and professional courses, this title takes the reader step-by-step through each phase of the development of a business plan, from creating a competitive business strategy to its writing and presentation.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Reference Book | MAIN LIBRARY Book | 658.4012 BAR (Browse shelf(Opens below)) | 1 | Not for loan | 113002 |
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| 658.401 MAN Managing as designing / | 658.401 MAN Managing as designing / | 658.4012 Strategic management / | 658.4012 BAR The business plan workbook : a step-by-step guide to creating and developing a successful business / | 658.4012 BOW The essence of strategic management / | 658.4012 BRU Design in business : strategic innovation through design / | 658.4012 BRU Design in business : strategic innovation through design / |
Enhanced descriptions from Syndetics:
One of the most important steps in launching or expanding a venture is the creation of a business plan. The absence of a written business plan can lead to failure for new businesses, and inhibit growth and development. Based on methodology developed at Cranfield School of Management, The Business Plan Workbook takes a practical approach to the topic of business planning. Perfect for those growing businesses, as well as a range of academic and professional courses, this title takes the reader step-by-step through each phase of the development of a business plan, from creating a competitive business strategy to its writing and presentation. With 29 corresponding assignments that each includes case studies such as Hotmail, Cobra Beer, IKEA and Amazon, actively engaging questions and worksheets, it will enable you to validate your business idea, brand your business, research your market, and raise finance.This new edition includes an additional assignment covering online content, key words, SEO, Social Media, traffic tracking, affiliate marketing and online advertising. With a range of fresh case studies including BrewDog, Chilango and Honest Burgers, this fully updated ninth edition of The Business Plan Workbook is an invaluable and comprehensive guide to all aspects of business planning.
Previous edition: 2015.
Includes index.
One of the most important steps in launching or expanding a venture is the creation of a business plan. The absence of a written business plan can lead to failure for new businesses, and inhibit growth and development. Based on methodology developed at Cranfield School of Management, 'The Business Plan Workbook' takes a practical approach to the topic of business planning. Perfect for those growing businesses, as well as a range of academic and professional courses, this title takes the reader step-by-step through each phase of the development of a business plan, from creating a competitive business strategy to its writing and presentation.
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