The business plan workbook : a step-by-step guide to creating and developing a successful business /

Barrow, Colin,

The business plan workbook : a step-by-step guide to creating and developing a successful business / Colin Barrow, Paul Barrow and Robert Brown. - Ninth edition. - London : KoganPage, 2018. - xxiv, 350 pages ; 24 cm

Previous edition: 2015. Includes index.

One of the most important steps in launching or expanding a venture is the creation of a business plan. The absence of a written business plan can lead to failure for new businesses, and inhibit growth and development. Based on methodology developed at Cranfield School of Management, 'The Business Plan Workbook' takes a practical approach to the topic of business planning. Perfect for those growing businesses, as well as a range of academic and professional courses, this title takes the reader step-by-step through each phase of the development of a business plan, from creating a competitive business strategy to its writing and presentation.

9780749481797 (pbk.) : £19.99 Đ19.99


Business planning.
Business and Management.

HD30.28 / .B3685 2018

658.4012 BAR

Powered by Koha