The service innovation handbook : action-oriented creative thinking toolkit for service organizations : templates, cases, capabilities / Lucy Kimbell.
By: Kimbell, Lucy [author.]
Publisher: Amesterdam : BIS publishers, 2014Description: 240 pages : illustrations ; 19 cmContent type: text Media type: unmediated Carrier type: volume001: 41423ISBN: 9063693532 (paperback); 9789063693534 (paperback)Subject(s): Creative thinking | Strategic planningDDC classification: 658.4063 KIM LOC classification: HD53 | .K56 2014
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 658.4063 KIM (Browse shelf(Opens below)) | 1 | Available | 100438 | |||
| Book | MAIN LIBRARY Book | 658.4063 KIM (Browse shelf(Opens below)) | 2 | Available | 100587 |
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Enhanced descriptions from Syndetics:
This is an action-oriented book for managers and entrepreneurs who want new ways to tackle the issues they face in terms of developing and delivering services. The book focuses on service organizations, but has a broad interpretation of what services are. This is because these days, even jet engines and cars are bundled into services that create value by bringing people and resources together in different ways. The central argument is that managers and entrepreneurs designing service offerings will benefit from using approaches and methods from design and the arts.A very strong, more practical follow-up title to BIS Publishers's successful This is Service Design Thinking .
Includes bibliographical references and index.
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