Farmer Brown's journal : a social experiment of conducting glocalisation strategy in the online environment

By: Hung, H.YContributor(s): Ravensbourne College of Design and CommunicationPublisher: Chislehurst : Ravensbourne College, 2006001: 12463Genre/Form: Dissertation

MA dissertation: Networked Media Environments

Farmer Brown's journal, works as an online community aimed at the reconnection of a long lost relationship between local producers and consumer. It is hoped that through the interactions enabled by networked technology, a direct connection can be recreated. The ultimate goal of this project is to shrink the food supply chain and shift the power of supermarkets to local producers.

Includes CD Rom

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