Farmer Brown's journal : a social experiment of conducting glocalisation strategy in the online environment

Hung, H.Y

Farmer Brown's journal : a social experiment of conducting glocalisation strategy in the online environment - Chislehurst : Ravensbourne College, 2006

MA dissertation: Networked Media Environments Farmer Brown's journal, works as an online community aimed at the reconnection of a long lost relationship between local producers and consumer. It is hoped that through the interactions enabled by networked technology, a direct connection can be recreated. The ultimate goal of this project is to shrink the food supply chain and shift the power of supermarkets to local producers. Includes CD Rom


Dissertation

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