... deciphering advertising, art and architecture : new persuasion techniques for sophisticated consumers / Graham Cairns.
By: Cairns, Graham
Publisher: Faringdon : Libri, 2010Description: 139 pages : illustrations ; 23 cmContent type: text Media type: unmediated Carrier type: volume001: 26632ISBN: 1907471154 (pbk.) :; 9781907471155 (pbk.) :Subject(s): Commercial art | Advertising -- Psychological aspects | Advertising campaigns -- Psychological aspects | Stores, Retail -- Design | Consumer behaviorDDC classification: 741.67
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 741.67 CAI (Browse shelf(Opens below)) | 1 | Available | 099716 |
Enhanced descriptions from Syndetics:
This fascinating account looks at the increasingly sophisticated methods used--not just in advertising campaigns but also in art and architecture--to sell products to a smarter and ever more cynical public. Examining the underlying strategies and relating these to academic theories, this book will be of particular interest to students of advertising and retail architecture. The in-depth analysis is also packed with case studies, including the famous Benetton, Diesel, and Timberland advertising campaigns.
Includes bibliographical references and index.
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