... deciphering advertising, art and architecture : new persuasion techniques for sophisticated consumers /
Cairns, Graham
deciphering advertising, art and architecture : new persuasion techniques for sophisticated consumers / Graham Cairns. - 139 pages : illustrations ; 23 cm.
Includes bibliographical references and index.
1907471154 (pbk.) : £19.95 9781907471155 (pbk.) : £19.95
GBB0A5350 bnb
Commercial art.
Advertising--Psychological aspects.
Advertising campaigns--Psychological aspects.
Stores, Retail--Design.
Consumer behavior.
741.67
deciphering advertising, art and architecture : new persuasion techniques for sophisticated consumers / Graham Cairns. - 139 pages : illustrations ; 23 cm.
Includes bibliographical references and index.
1907471154 (pbk.) : £19.95 9781907471155 (pbk.) : £19.95
GBB0A5350 bnb
Commercial art.
Advertising--Psychological aspects.
Advertising campaigns--Psychological aspects.
Stores, Retail--Design.
Consumer behavior.
741.67