Marketing aesthetics : (Record no. 5070)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00972nam a2200277 4500 |
| 001 - CONTROL NUMBER | |
| control field | 14979 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131218s1997 nyua f 001 0 eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1439172927 (pbk.) : |
| Terms of availability | no price |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781439172926 (pbk.) : |
| Terms of availability | no price |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| Transcribing agency | StDuBDS |
| Description conventions | rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 SCH |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Schmitt, Bernd, |
| Relator term | author. |
| 9 (RLIN) | 9665 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing aesthetics : |
| Remainder of title | the strategic management of brands, identity, and image / |
| Statement of responsibility, etc. | Bernd Schmitt, Alex Simonson ; foreword by Tom Peters. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York, NY : |
| Name of producer, publisher, distributor, manufacturer | The Free Press, |
| Date of production, publication, distribution, manufacture, or copyright notice | [1997] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 345 pages : |
| Other physical details | illustrations (black and white) ; |
| Dimensions | 23 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 336 ## - CONTENT TYPE | |
| Content type term | still image |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business names. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Simonson, Alex, |
| Relator term | author. |
| 9 (RLIN) | 10221 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MAIN LIBRARY | MAIN LIBRARY | Book | 13/07/2015 | 6 | 1 | 658.827 SCH | 100025 | 22/11/2023 | 01/11/2023 | 2 | 22/02/2021 | Book | |||||
| Dewey Decimal Classification | MAIN LIBRARY | MAIN LIBRARY | Book | 18/09/2018 | 3 | 658.827 SCH | 112963 | 23/07/2021 | 27/09/2019 | 3 | 22/02/2021 | Book |