Marketing aesthetics : the strategic management of brands, identity, and image /
Schmitt, Bernd,
Marketing aesthetics : the strategic management of brands, identity, and image / Bernd Schmitt, Alex Simonson ; foreword by Tom Peters. - xv, 345 pages : illustrations (black and white) ; 23 cm
Includes bibliographical references and index.
1439172927 (pbk.) : no price 9781439172926 (pbk.) : no price
Business names.
Marketing.
658.827 SCH
Marketing aesthetics : the strategic management of brands, identity, and image / Bernd Schmitt, Alex Simonson ; foreword by Tom Peters. - xv, 345 pages : illustrations (black and white) ; 23 cm
Includes bibliographical references and index.
1439172927 (pbk.) : no price 9781439172926 (pbk.) : no price
Business names.
Marketing.
658.827 SCH