Positioning : (Record no. 4972)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00749nam a2200265 4500 |
| 001 - CONTROL NUMBER | |
| control field | 14883 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210222152658.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 001204s2001 xxu h 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071373586 |
| Terms of availability | 7.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071373586 |
| Terms of availability | 7.99 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Sirsi) 71005 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | W00178107 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| Transcribing agency | StDuBDS |
| Modifying agency | Uk |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5827.2 |
| Item number | .R53 2001b |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ries, Al |
| 9 (RLIN) | 9325 |
| 245 10 - TITLE STATEMENT | |
| Title | Positioning : |
| Remainder of title | the battle for your mind / |
| Statement of responsibility, etc. | Al Ries, Jack Trout. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York ; |
| -- | London : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | c2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 213 p.; |
| Dimensions | 21 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Previous ed.: 1981 ?. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Positioning (Advertising) |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Trout, Jack. |
| 9 (RLIN) | 11186 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MAIN LIBRARY | MAIN LIBRARY | Book | 22/07/2015 | 7 | 659.1 RIE | 100010 | 23/07/2021 | 28/11/2019 | 2 | 22/02/2021 | Book |