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Positioning : the battle for your mind /

Ries, Al

Positioning : the battle for your mind / Al Ries, Jack Trout. - New York ; London : McGraw-Hill, c2001. - x, 213 p.; 21 cm.

Previous ed.: 1981 ?. Includes index.

ISBN: 0071373586 7.99 9780071373586 7.99

Subjects--Topical Terms:
Positioning (Advertising)

LC Class. No.: HF5827.2 / .R53 2001b

Dewey Class. No.: 659.1

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