Digital marketing : (Record no. 4923)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00904nam a2200277 4500 |
| 001 - CONTROL NUMBER | |
| control field | 14838 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210222152650.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120803s2012 enkad b 001 0 eng c |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBB279072 |
| Source | bnb |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273746103 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273746102 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Sirsi) 70918 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | W23194008 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IeDuTCbeng |
| Transcribing agency | IeDuTC |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chaffey, Dave, |
| Dates associated with a name | 1963- |
| 9 (RLIN) | 1974 |
| 245 10 - TITLE STATEMENT | |
| Title | Digital marketing : |
| Remainder of title | strategy, implementation and practice / |
| Statement of responsibility, etc. | Dave Chaffey, Fiona Ellis-Chadwick. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 698 p. |
| Other physical details | ill., charts; |
| Dimensions | 27 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Previous ed. published as: Internet marketing, 2006. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ellis-Chadwick, Fiona. |
| 9 (RLIN) | 3317 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chaffey, Dave, |
| Dates associated with a name | 1963- |
| Title of a work | Internet marketing. |
| 9 (RLIN) | 1975 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date due | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MAIN LIBRARY | MAIN LIBRARY | Book | 05/10/2012 | 46.99 | 31 | 9 | 658.872 CHA | 089355 | 11/06/2024 | 18/04/2024 | 18/04/2024 | 1 | 46.99 | 22/02/2021 | Book |