Digital marketing : strategy, implementation and practice /

Chaffey, Dave, 1963-

Digital marketing : strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick. - 5th ed. - Harlow : Pearson, 2012. - xxix, 698 p. ill., charts; 27 cm.

Previous ed. published as: Internet marketing, 2006.

Includes bibliographical references and index.

0273746103 9780273746102

GBB279072 bnb


Internet marketing.

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