Media and digital management / (Record no. 39440)

MARC details
000 -LEADER
fixed length control field 04188nam a2200625 i 4500
001 - CONTROL NUMBER
control field BDZ0035298865
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230420162424.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180625t20182018sz ab f b 001|0|eng|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783319713441 (pbk.) :
Terms of availability 35.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9783319720005 (ebook) :
Terms of availability No price
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Description conventions rda
Transcribing agency StDuBDS
Modifying agency StDuBDSZ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HM851
Item number .N6 2018
072 #7 - SUBJECT CATEGORY CODE
Subject category code MED
Source ukslc
072 #7 - SUBJECT CATEGORY CODE
Subject category code JH
Source bicssc
072 #7 - SUBJECT CATEGORY CODE
Subject category code JFD
Source bicssc
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJQ
Source bicssc
072 #7 - SUBJECT CATEGORY CODE
Subject category code KNT
Source bicssc
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJM
Source bicssc
072 #7 - SUBJECT CATEGORY CODE
Subject category code JH
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code JBCT
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJQ
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code KNT
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJM
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code UFL
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJT
Source thema
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.231068
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Noam, Eli M.,
Relator term author.
245 10 - TITLE STATEMENT
Title Media and digital management /
Statement of responsibility, etc. Eli M. Noam.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Cham, Switzerland :
Name of producer, publisher, distributor, manufacturer Palgrave Macmillan,
Date of production, publication, distribution, manufacture, or copyright notice [2018]
-- 2018
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 479 pages :
Other physical details illustrations (black and white, and colour), maps (colour) ;
Dimensions 26 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
336 ## - CONTENT TYPE
Content type term still image
Source rdacontent
336 ## - CONTENT TYPE
Content type term cartographic image
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
366 ## - TRADE AVAILABILITY INFORMATION
Detailed date of publication 20190221
Availability status code POD
500 ## - GENERAL NOTE
General note Includes QR code.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note 1. Introduction2. The Information Environment3. Production Management in Media and Information4. Technology Management in Media and Information Firms5. Human Resource Management for Media and Information Firms6. Financing Media, Information, and Communication7. Intellectual Asset Management8. Managing Law and Regulation9. Demand and Market Research for Media and Information Products10. Marketing of Media and Information11. Pricing of Media and Information12. Distribution of Media and Information13. Accounting in Media and Information Firms14. Strategy Planning in Media and Information Firms15. Concluding Observations
520 8# - SUMMARY, ETC.
Summary, etc. Aimed at the college market, this book is a short, foundational volume on media management. Its chapters cover-in a jargonless, non-technical way-the major management functions. First, creating a product: financing projects, managing technology, HRM, production, intellectual assets, and government relations.
Expansion of summary note Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sector. Its chapters cover-in a jargonless, non-technical way-the major functions of management. First, creating a media product: the financing of projects, and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, the control loop: media accounting and strategy planning. In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. This book is designed to help those aiming to join the media and digital sector to become creative managers and managerial creatives. It aims to make them more knowledgeable, less blinded by hype, more effective, and more responsible.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Digital media
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Technology
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic planning.
9 (RLIN) 16393
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Creative ability in business.
9 (RLIN) 14222
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Media Studies.
Source of heading or term ukslc
9 (RLIN) 15424
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sociology & anthropology
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Media studies
Source of heading or term thema
9 (RLIN) 15424
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business mathematics & systems
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Media, entertainment, information & communication industries
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management & management techniques
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Enterprise software
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Operational research
Source of heading or term thema
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date due Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     PRINT MAIN LIBRARY MAIN LIBRARY Book 20/04/2023 35.99 3 10 302.231 NOA 114922 05/04/2024 22/01/2024 22/01/2024 1 35.99 20/04/2023 Book

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