Media and digital management /
Noam, Eli M.,
Media and digital management / Eli M. Noam. - xvii, 479 pages : illustrations (black and white, and colour), maps (colour) ; 26 cm
Includes QR code.
Includes bibliographical references and index.
1. Introduction2. The Information Environment3. Production Management in Media and Information4. Technology Management in Media and Information Firms5. Human Resource Management for Media and Information Firms6. Financing Media, Information, and Communication7. Intellectual Asset Management8. Managing Law and Regulation9. Demand and Market Research for Media and Information Products10. Marketing of Media and Information11. Pricing of Media and Information12. Distribution of Media and Information13. Accounting in Media and Information Firms14. Strategy Planning in Media and Information Firms15. Concluding Observations
Aimed at the college market, this book is a short, foundational volume on media management. Its chapters cover-in a jargonless, non-technical way-the major management functions. First, creating a product: financing projects, managing technology, HRM, production, intellectual assets, and government relations. Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sector. Its chapters cover-in a jargonless, non-technical way-the major functions of management. First, creating a media product: the financing of projects, and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, the control loop: media accounting and strategy planning. In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. This book is designed to help those aiming to join the media and digital sector to become creative managers and managerial creatives. It aims to make them more knowledgeable, less blinded by hype, more effective, and more responsible.
9783319713441 (pbk.) : 35.99 No price
Digital media--Management.
Technology--Management.
Strategic planning.
Creative ability in business.
Media Studies.
Sociology & anthropology
Media studies
Business mathematics & systems
Media, entertainment, information & communication industries
Management & management techniques
Enterprise software
Operational research
HM851 / .N6 2018
302.231068
Media and digital management / Eli M. Noam. - xvii, 479 pages : illustrations (black and white, and colour), maps (colour) ; 26 cm
Includes QR code.
Includes bibliographical references and index.
1. Introduction2. The Information Environment3. Production Management in Media and Information4. Technology Management in Media and Information Firms5. Human Resource Management for Media and Information Firms6. Financing Media, Information, and Communication7. Intellectual Asset Management8. Managing Law and Regulation9. Demand and Market Research for Media and Information Products10. Marketing of Media and Information11. Pricing of Media and Information12. Distribution of Media and Information13. Accounting in Media and Information Firms14. Strategy Planning in Media and Information Firms15. Concluding Observations
Aimed at the college market, this book is a short, foundational volume on media management. Its chapters cover-in a jargonless, non-technical way-the major management functions. First, creating a product: financing projects, managing technology, HRM, production, intellectual assets, and government relations. Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sector. Its chapters cover-in a jargonless, non-technical way-the major functions of management. First, creating a media product: the financing of projects, and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, the control loop: media accounting and strategy planning. In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. This book is designed to help those aiming to join the media and digital sector to become creative managers and managerial creatives. It aims to make them more knowledgeable, less blinded by hype, more effective, and more responsible.
9783319713441 (pbk.) : 35.99 No price
Digital media--Management.
Technology--Management.
Strategic planning.
Creative ability in business.
Media Studies.
Sociology & anthropology
Media studies
Business mathematics & systems
Media, entertainment, information & communication industries
Management & management techniques
Enterprise software
Operational research
HM851 / .N6 2018
302.231068