Challenging the big brands : (Record no. 37371)

MARC details
000 -LEADER
fixed length control field 00620nam a22002058a 4500
001 - CONTROL NUMBER
control field 9201
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210222155506.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090401t xxu||||| |||| 00| 0 eng d
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1564969053
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) 56264
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.134 EVA
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Evans, Judith
9 (RLIN) 3414
245 10 - TITLE STATEMENT
Title Challenging the big brands :
Remainder of title how new brands win market share with innovative design /
Statement of responsibility, etc. Judith Evans and Cheryl Dangel Cullen.
260 00 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Gloucester, Mass. :
Name of publisher, distributor, etc. Rockport Publishers,
Date of publication, distribution, etc. c2003.
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Trademarks
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Logos
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Cullen, Cheryl Dangel
9 (RLIN) 2571
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type
    Dewey Decimal Classification     PRINT MAIN LIBRARY MAIN LIBRARY Book 08/11/2004 13 659.134 EVA 090334 23/07/2021 26/11/2014 1 22/02/2021 Book

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