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Challenging the big brands : how new brands win market share with innovative design /

Evans, Judith

Challenging the big brands : how new brands win market share with innovative design / Judith Evans and Cheryl Dangel Cullen. - Gloucester, Mass. : Rockport Publishers, c2003.

ISBN: 1564969053

Subjects--Topical Terms:
Trademarks
Logos
Branding

Dewey Class. No.: 659.134 EVA

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