Brandwatching : (Record no. 36119)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00625nam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 7852 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210222155245.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090401t xxu||||| |||| 00| 0 eng d |
| 020 10 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1842180258 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Sirsi) 50442 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.134 LUR |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lury, Giles |
| 9 (RLIN) | 6953 |
| 245 10 - TITLE STATEMENT | |
| Title | Brandwatching : |
| Remainder of title | lifting the lid on branding |
| 250 00 - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Dublin : |
| Name of publisher, distributor, etc. | Blackhall Publishing, |
| Date of publication, distribution, etc. | 2001 |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | 172 p. |
| Other physical details | :ill [some col.] |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary, bibliography and index |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Corporate identity |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MAIN LIBRARY | MAIN LIBRARY | Book | 28/11/2002 | 46 | 3 | 659.134 LUR | 063527 | 05/05/2022 | 05/05/2022 | 1 | 22/02/2021 | Book |