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Brandwatching : lifting the lid on branding

Lury, Giles

Brandwatching : lifting the lid on branding - 2nd ed. - Dublin : Blackhall Publishing, 2001 - 172 p. :ill [some col.] 24 cm.

Includes glossary, bibliography and index

ISBN: 1842180258

Subjects--Topical Terms:
Branding
Corporate identity
Advertising

Dewey Class. No.: 659.134 LUR

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