MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02008nam a22003491a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
44196 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210222154448.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr un ---uuuua |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180920s2018 sz ac ob 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9782940476091 (online) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9782940373468 (paperback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UtOrBLW |
| Language of cataloging |
eng |
| Transcribing agency |
UtOrBLW |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5825 |
| Item number |
.S29 2018 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sawyer, Robert. |
| 9 (RLIN) |
9795 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Kiss & sell |
| Medium |
[electronic resource] : |
| Remainder of title |
writing for advertising : redeisgned & rekissed / |
| Statement of responsibility, etc. |
Robert Sawyer. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Kiss and sell |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Redesigned and rekissed |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Lausanne, Switzerland : |
| Name of publisher, distributor, etc. |
AVA Academia, |
| Date of publication, distribution, etc. |
2018. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (182 p.) : |
| Other physical details |
ill. (chiefly col.), port. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Required reading range |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
AVA academia |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographic references (p. 182) and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Kiss & Sell: Writing for Advertising discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. Commentary, example and advice from leading players in the advertising world offer the aspiring professional important insight and meaningful guidance. Detailed explanations outline the aims of various work and how it was achieved. As a copywriter, your job is not to amuse or entertain, but rather to sell products. By examining the campaigns here, youll see why writing copy is as much a craft as it is an art, and, along the way, you'll learn how to succeed in this glamorous but cutthroat industry."--Bloomsbury Publishing. |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE |
|---|
| Additional physical form available note |
Also issued in print. |
| 533 ## - REPRODUCTION NOTE |
|---|
| Type of reproduction |
Electronic reproduction. |
| Place of reproduction |
London : |
| Agency responsible for reproduction |
Bloomsbury Publishing, |
| Date of reproduction |
2014. |
| Note about reproduction |
Available via World Wide Web. |
| -- |
Access limited by licensing agreement. |
| Fixed-length data elements of reproduction |
s2014 dcunns |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising copy. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
AVA academia. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://dx.doi.org/10.5040/9782940476091?locatt=label:secondary_appliedVisualArts">http://dx.doi.org/10.5040/9782940476091?locatt=label:secondary_appliedVisualArts</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |