Kiss & sell writing for advertising : redeisgned & rekissed /
Sawyer, Robert.
Kiss & sell writing for advertising : redeisgned & rekissed / [electronic resource] : Kiss and sell Redesigned and rekissed Robert Sawyer. - First ed. - Lausanne, Switzerland : AVA Academia, 2018. - 1 online resource (182 p.) : ill. (chiefly col.), port. - Required reading range AVA academia . - AVA academia. .
Includes bibliographic references (p. 182) and index.
"Kiss & Sell: Writing for Advertising discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. Commentary, example and advice from leading players in the advertising world offer the aspiring professional important insight and meaningful guidance. Detailed explanations outline the aims of various work and how it was achieved. As a copywriter, your job is not to amuse or entertain, but rather to sell products. By examining the campaigns here, youll see why writing copy is as much a craft as it is an art, and, along the way, you'll learn how to succeed in this glamorous but cutthroat industry."--Bloomsbury Publishing.
Electronic reproduction.
London :
Bloomsbury Publishing,
2014.
Available via World Wide Web.
Access limited by licensing agreement.
9782940476091 (online)
Advertising copy.
HF5825 / .S29 2018
Kiss & sell writing for advertising : redeisgned & rekissed / [electronic resource] : Kiss and sell Redesigned and rekissed Robert Sawyer. - First ed. - Lausanne, Switzerland : AVA Academia, 2018. - 1 online resource (182 p.) : ill. (chiefly col.), port. - Required reading range AVA academia . - AVA academia. .
Includes bibliographic references (p. 182) and index.
"Kiss & Sell: Writing for Advertising discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. Commentary, example and advice from leading players in the advertising world offer the aspiring professional important insight and meaningful guidance. Detailed explanations outline the aims of various work and how it was achieved. As a copywriter, your job is not to amuse or entertain, but rather to sell products. By examining the campaigns here, youll see why writing copy is as much a craft as it is an art, and, along the way, you'll learn how to succeed in this glamorous but cutthroat industry."--Bloomsbury Publishing.
Electronic reproduction.
London :
Bloomsbury Publishing,
2014.
Available via World Wide Web.
Access limited by licensing agreement.
9782940476091 (online)
Advertising copy.
HF5825 / .S29 2018