Branding television / (Record no. 30970)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01261nam a22003378a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 43559 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210222154339.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110609s2011 enk f 001 0 eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415548434 (pbk.) : |
| Terms of availability | 19.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415548427 (hbk.) : |
| Terms of availability | 65.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780203597033 (ebook) : |
| Terms of availability | No price |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| Transcribing agency | StDuBDS |
| Modifying agency | StDuBDSZ |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HE8700.8 |
| Item number | .H56 2011 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | MED |
| Source | eflch |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 791.45 JOH |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Johnson, Catherine. |
| 9 (RLIN) | 5706 |
| 245 10 - TITLE STATEMENT | |
| Title | Branding television / |
| Statement of responsibility, etc. | Catherine Johnson. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2011. |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 201110 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 224 p. ; |
| Dimensions | 24 cm. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Comedia |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 520 8# - SUMMARY, ETC. | |
| Summary, etc. | This work examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable, digital television, and new media, such as the internet and mobile phone. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Television broadcasting |
| Geographic subdivision | United States. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Television broadcasting |
| Geographic subdivision | Great Britain. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| Geographic subdivision | United States. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| Geographic subdivision | Great Britain. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Media Studies. |
| Source of heading or term | eflch |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Comedia. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MAIN LIBRARY | MAIN LIBRARY | Book | 14/02/2019 | 19.99 | 5 | 791.45 JOH | 113128 | 26/07/2021 | 11/12/2019 | 1 | 19.99 | 22/02/2021 | Book |