Branding television /
Johnson, Catherine.
Branding television / Catherine Johnson. - London : Routledge, 2011. - 224 p. ; 24 cm. - Comedia . - Comedia. .
Includes bibliographical references and index.
This work examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable, digital television, and new media, such as the internet and mobile phone.
9780415548434 (pbk.) : 19.99 9780415548427 (hbk.) : 65.00 9780203597033 (ebook) : No price
Television broadcasting--United States.
Television broadcasting--Great Britain.
Branding (Marketing)--United States.
Branding (Marketing)--Great Britain.
Media Studies.
HE8700.8 / .H56 2011
791.45 JOH
Branding television / Catherine Johnson. - London : Routledge, 2011. - 224 p. ; 24 cm. - Comedia . - Comedia. .
Includes bibliographical references and index.
This work examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable, digital television, and new media, such as the internet and mobile phone.
9780415548434 (pbk.) : 19.99 9780415548427 (hbk.) : 65.00 9780203597033 (ebook) : No price
Television broadcasting--United States.
Television broadcasting--Great Britain.
Branding (Marketing)--United States.
Branding (Marketing)--Great Britain.
Media Studies.
HE8700.8 / .H56 2011
791.45 JOH