Advertising and the mind of the consumer : (Record no. 1370)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00719cam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 11269 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210222151929.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 001211s2000 enk 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749429771 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Sirsi) 63214 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1019 SUT |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sutherland, Max. |
| 9 (RLIN) | 10760 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and the mind of the consumer : |
| Remainder of title | what works, what doesn't and why / |
| Statement of responsibility, etc. | by Max Sutherland |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 326p. |
| Other physical details | ill. [chiefly b/w]; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes tables |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes acknowledgments, index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Psychology |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behaviour |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sylvester, Alice K. |
| 9 (RLIN) | 10805 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MAIN LIBRARY | MAIN LIBRARY | Book | 11/04/2007 | 16.99 | 59 | 3 | 659.1019 SUT | 088067 | 22/09/2022 | 04/05/2022 | 1 | 16.99 | 22/02/2021 | Book |