Advertising and the mind of the consumer : what works, what doesn't and why /
Sutherland, Max.
Advertising and the mind of the consumer : what works, what doesn't and why / by Max Sutherland - London : Kogan Page, 2000 - 326p. ill. [chiefly b/w]; 24 cm.
Includes tables
Includes acknowledgments, index
0749429771
Advertising
Psychology
Consumer behaviour
659.1019 SUT
Advertising and the mind of the consumer : what works, what doesn't and why / by Max Sutherland - London : Kogan Page, 2000 - 326p. ill. [chiefly b/w]; 24 cm.
Includes tables
Includes acknowledgments, index
0749429771
Advertising
Psychology
Consumer behaviour
659.1019 SUT