The brand gap : (Record no. 1177)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00747pam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 11065 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210222151903.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050908s2006 xxua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0321348109 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Sirsi) 62536 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 NEU |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Neumeier, Marty. |
| 9 (RLIN) | 8164 |
| 245 14 - TITLE STATEMENT | |
| Title | The brand gap : |
| Remainder of title | how to bridge the distance between business strategy and design : a whiteboard overview / |
| Statement of responsibility, etc. | by Marty Neumeier. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Berkeley : |
| Name of publisher, distributor, etc. | New Riders, |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 194 p. |
| Other physical details | ill. [chiefly b/w]; |
| Dimensions | 21 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Include diagrams |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes acknowledgements, index, glossary |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Product development |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet markets |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MAIN LIBRARY | MAIN LIBRARY | Book | 26/01/2007 | 13.95 | 24 | 658.82 NEU | 081974 | 28/01/2022 | 20/01/2022 | 1 | 13.95 | 22/02/2021 | Book | ||||||
| Dewey Decimal Classification | MAIN LIBRARY | MAIN LIBRARY | Book | 26/01/2007 | 13.95 | 60 | 658.82 NEU | 081973 | 05/02/2024 | 24/01/2024 | 2 | 13.95 | 22/02/2021 | Book | 3 |