The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview /
Neumeier, Marty.
The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier. - Berkeley : New Riders, 2006 - 194 p. ill. [chiefly b/w]; 21 cm.
Include diagrams
Includes acknowledgements, index, glossary
0321348109
Product development
Branding
Internet markets
Marketing
658.82 NEU
The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier. - Berkeley : New Riders, 2006 - 194 p. ill. [chiefly b/w]; 21 cm.
Include diagrams
Includes acknowledgements, index, glossary
0321348109
Product development
Branding
Internet markets
Marketing
658.82 NEU