Beyond branding : (Record no. 1145)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00694pam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 11031 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210222151858.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050106r20052003enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749443995 |
| 020 10 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749443993 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Sirsi) 62394 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 IND |
| 245 00 - TITLE STATEMENT | |
| Title | Beyond branding : |
| Remainder of title | how the new values of transparency and integrity are changing the world of brands / |
| Statement of responsibility, etc. | by Nicholas Ind. [editor] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 236 p.; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Product management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Ethics |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ind, Nicholas |
| 9 (RLIN) | 5483 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MAIN LIBRARY | MAIN LIBRARY | Book | 18/01/2007 | 14.99 | 20 | 4 | 658.82 IND | 082236 | 05/02/2024 | 24/01/2024 | 1 | 14.99 | 22/02/2021 | Book | |||||
| Dewey Decimal Classification | MAIN LIBRARY | MAIN LIBRARY | Book | 18/01/2007 | 14.99 | 36 | 1 | 658.82 IND | 082237 | 24/11/2023 | 07/11/2023 | 2 | 14.99 | 22/02/2021 | Book |