Beyond branding : how the new values of transparency and integrity are changing the world of brands /
Beyond branding : how the new values of transparency and integrity are changing the world of brands /
by Nicholas Ind. [editor]
- London : Kogan Page, 2003
- 236 p.; 24 cm.
Includes index.
0749443995 9780749443993
Product management
Branding
Business management
Ethics
658.82 IND
Includes index.
0749443995 9780749443993
Product management
Branding
Business management
Ethics
658.82 IND