Designing brand identity : an essential guide for the entire branding team /
Wheeler, Alina.
Designing brand identity : an essential guide for the entire branding team / Alina Wheeler. - 3rd ed. - Hoboken, N.J. : Wiley, c2009. - ix, 307 p. ill. (chiefly col.); 29 cm.
Previous ed.: 2006.
Includes bibliographical references and index.
0470401427 £30.99 9780470401422 £30.99
Brand name products.
Branding (Marketing)
Trademarks--Design.
Advertising--Brand name products.
HD69.B7 / W44 2009
658.827
Designing brand identity : an essential guide for the entire branding team / Alina Wheeler. - 3rd ed. - Hoboken, N.J. : Wiley, c2009. - ix, 307 p. ill. (chiefly col.); 29 cm.
Previous ed.: 2006.
Includes bibliographical references and index.
0470401427 £30.99 9780470401422 £30.99
Brand name products.
Branding (Marketing)
Trademarks--Design.
Advertising--Brand name products.
HD69.B7 / W44 2009
658.827