Promotional cultures the rise and spread of advertising, public relations, marketing and branding /
Davis, Aeron.
Promotional cultures the rise and spread of advertising, public relations, marketing and branding / [electronic resource] Aeron Davis. - Cambridge, England ; Malden, Mass. : Polity, c2013. - 1 online resource (xi, 247 p.)
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Communication and culture.
Communication and culture--Case studies.
Electronic books.
P94.6 / .D38 2013
302.2
Promotional cultures the rise and spread of advertising, public relations, marketing and branding / [electronic resource] Aeron Davis. - Cambridge, England ; Malden, Mass. : Polity, c2013. - 1 online resource (xi, 247 p.)
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Communication and culture.
Communication and culture--Case studies.
Electronic books.
P94.6 / .D38 2013
302.2